Big Kahuna Wings falls into the Casual Dining classification of table service restaurants. A table service restaurant simply means that a waiter/waitress is provided, the customers’ orders are taken after they have been seated, and they pay after their meal. From 2010 to 2014, Casual Dining Restaurants experienced a $ 10.8 billion (12.1%) increase in sales from $ 78.74 billion in 2010 to $ 89.50 billion in 2014. This represents an average annual growth rate of 3.27%.
As a wing restaurant, BKW falls into the category of American Food which holds 12% of the Casual Dining market share, representing a $10.74 billion in annual sales.